Advertising and Promotions Managers
O*NET 11-2011.00 · SOC 11-2011
Advertising and Promotions Manager is a risky career choice. Median pay is $134k a year with -3.7% projected growth through 2035 (declining) and about 2,300 openings a year. AI exposure: Moderate.
Bureau of Labor Statistics projections 2025–2035 · Data updated 2026-07-27
What You'd Actually Do
- →Plan advertising campaigns
- →Manage creative teams and agencies
- →Set promotion budgets
- →Analyze campaign performance metrics
- →Negotiate media buys
Education & How to Get In
A bachelor's degree is the standard entry point for Advertising and Promotions Manager roles. Related majors and internship experience during college significantly improve your chances. Many employers also value relevant certifications or project portfolios alongside the degree.
Get Started Learning
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Work Environment
Leadership, offices, client meetings, or hybrid
Collaborative, frequent interaction with teams, clients, or patients
A Day in the Life
While every role varies by employer and specialization, a typical day as an Advertising and Promotions Manager involves a mix of core responsibilities:
Personality Fit (RIASEC)
Who Thrives as Advertising and Promotions Manager?
Based on the interests and work style this role actually demands, these personality types tend to fit it best. Salary and growth tell you if a career is worth entering; personality fit tells you whether you'll still want it in five years.
Not sure which you are? Take the 7-minute quiz →
See Open Advertising and Promotions Manager Roles
Browse live openings to get a feel for requirements and pay in your area.
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Job Outlook
Employment of Advertising and Promotions Managers is projected to decline 3.7% from 2025 to 2035, declining for all occupations.
Will AI Replace This Job?
- ·39% social/interpersonal tasks, hard for AI to replace
- ·37% creative/strategic tasks, AI augments, doesn't replace
Scored from the mix of routine, creative, physical and social tasks the role involves, adjusted for sector and projected growth. An estimate, not a forecast.
Common Questions
How much does an Advertising and Promotions Manager make?
The median Advertising and Promotions Manager earns $134k a year, according to the Bureau of Labor Statistics' May 2025 wage data. Half earn more than that and half earn less, and pay varies considerably by state, industry and experience.
Will AI replace Advertising and Promotions Manager jobs?
Our model puts Advertising and Promotions Manager at 27 out of 100 for automation exposure, which is moderate, likely AI-complementary. The main drivers: 39% social/interpersonal tasks, hard for AI to replace; 37% creative/strategic tasks, AI augments, doesn't replace.
Is Advertising and Promotions Manager a growing field?
Employment is projected to shrink 3.7% between 2025 and 2035, which is declining. That works out to roughly 2,300 openings a year, counting both new positions and people leaving the occupation.
What degree do you need to be an Advertising and Promotions Manager?
A bachelor's degree is the standard entry point for Advertising and Promotions Manager roles, and relevant internships matter as much as the subject.
How long does it take to become an Advertising and Promotions Manager?
Typically about four years, typically a bachelor's degree. O*NET classes this role as Job Zone 4 of 5, which describes how much preparation people in it usually have.
Is an Advertising and Promotions Manager career right for you?
Your personality, values, and strengths matter as much as the job market. Take the quiz to see your personalized Future-Fit Score for this career and hundreds more.
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