Search Marketing Strategists
O*NET 13-1161.01 · SOC 13-1161
Search Marketing Strategist is a solid career choice. Median pay is $79k a year with +7% projected growth through 2035 (about as fast as average) and about 82,000 openings a year. AI exposure: Moderate.
Bureau of Labor Statistics projections 2025–2035 · Data updated 2026-07-27
What You'd Actually Do
- →Develop and manage paid and organic search marketing campaigns
- →Analyze keyword performance, search trends, and SEO metrics
- →Optimize website content and structure for search engine visibility
- →Monitor and report on search campaign ROI and performance
- →Recommend search strategy adjustments based on analytics data
Education & How to Get In
A bachelor's degree is the standard entry point for Search Marketing Strategist roles. Related majors and internship experience during college significantly improve your chances. Many employers also value relevant certifications or project portfolios alongside the degree.
Get Started Learning
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Work Environment
Leadership, offices, client meetings, or hybrid
Collaborative, frequent interaction with teams, clients, or patients
A Day in the Life
While every role varies by employer and specialization, a typical day as a Search Marketing Strategist involves a mix of core responsibilities:
Personality Fit (RIASEC)
Who Thrives as Search Marketing Strategist?
Based on the interests and work style this role actually demands, these personality types tend to fit it best. Salary and growth tell you if a career is worth entering; personality fit tells you whether you'll still want it in five years.
Not sure which you are? Take the 7-minute quiz →
See Open Search Marketing Strategist Roles
Browse live openings to get a feel for requirements and pay in your area.
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Job Outlook
Employment of Search Marketing Strategists is projected to grow 7% from 2025 to 2035, about as fast as average for all occupations. The BLS flags this as a Bright Outlook occupation.
Will AI Replace This Job?
- ·33% social/interpersonal tasks, hard for AI to replace
- ·37% creative/strategic tasks, AI augments, doesn't replace
Scored from the mix of routine, creative, physical and social tasks the role involves, adjusted for sector and projected growth. An estimate, not a forecast.
Common Questions
How much does a Search Marketing Strategist make?
The median Search Marketing Strategist earns $79k a year, according to the Bureau of Labor Statistics' May 2025 wage data. Half earn more than that and half earn less, and pay varies considerably by state, industry and experience.
Will AI replace Search Marketing Strategist jobs?
Our model puts Search Marketing Strategist at 32 out of 100 for automation exposure, which is moderate, likely AI-complementary. The main drivers: 33% social/interpersonal tasks, hard for AI to replace; 37% creative/strategic tasks, AI augments, doesn't replace.
Is Search Marketing Strategist a growing field?
Employment is projected to grow 7% between 2025 and 2035, which is about as fast as average. That works out to roughly 82,000 openings a year, counting both new positions and people leaving the occupation.
What degree do you need to be a Search Marketing Strategist?
A bachelor's degree is the standard entry point for Search Marketing Strategist roles, and relevant internships matter as much as the subject.
How long does it take to become a Search Marketing Strategist?
Typically about four years, typically a bachelor's degree. O*NET classes this role as Job Zone 4 of 5, which describes how much preparation people in it usually have.
Is a Search Marketing Strategist career right for you?
Your personality, values, and strengths matter as much as the job market. Take the quiz to see your personalized Future-Fit Score for this career and hundreds more.
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